Brand Strategy Form

Name

First Name

Last Name

Business Name

What product and/or services do you offer?

Include all products and/or services in detail.

What is your niche?

A niche is a focused, targeted area that you serve particularly well within your industry. Please describe in detail.

Who is your ideal client?

Who is your brand speaking to? Age range, income, education, relationship status, location, goals, habits, children, etc. Is there someone you've worked with that stands out as a really great experience that came with referrals?

What does your ideal client want and/or what problem can you solve for them?

How do you want your clients to feel when working with you?

Why did you start your business?

And/or what drew you to your industry?

What do you value?

Are there any experiences that have shaped your approach in your current work?

How do you see your brand evolving over time?

What one word best describes your desired brand aesthetic?

Choose 1: Modern, Classic, Timeless, Casual, Elegant, Luxury

Add up to 10 keywords that describe your brand.

Brand Keyword Examples

Adventurous

Ambitious

Airy

Artistic

Beautiful

Bold

Breezy

Bright

Calm

Chic

Classic

Clean

Colourful

Compassionate

Couture

Conservative

Creative

Cute

Diverse

Dynamic

Earthy

Exclusive

Edgy

Elegant

Energetic

Encouraging

Feminine

Friendly

Fresh

Fun

Generous

Geometric

Grand

Happy

Healthy

Hipster

Humorous

Iconic

Joyful

Laid Back

Loving

Minimal

Modern

Motivational

Natural

Nautical

Organic

Passionate

Playful

Polished

Powerful

Quirky

Refined

Retro

Romantic

Rugged

Simple

Sophisticated

Stylish

Soft

Friendly

Fun

Timeless

Thoughtful

Traditional

Trustworthy

Urban

Vibrant

Warm

Welcoming

Witty

Zen